If you’re ready to revamp your beauty routine without breaking the bank, Target has you covered. This month, the retailer is making waves in the beauty world by adding more than 2,000 new products and nearly 50 innovative brands to its lineup. From skincare and haircare to cosmetics and fragrance, these fresh additions bring affordability, inclusivity, and the latest trends right to your fingertips—starting at just $1.29, with 90% of new arrivals priced under $20.
A Beauty Haul Like No Other
Target is stepping up its beauty game by expanding its collection with top-tier national brands, beloved Target exclusives, and emerging trendsetters, including brands founded by Black, Latino, female, and other diverse entrepreneurs. Whether you’re looking for a skin-refreshing serum, a long-lasting lipstick, or a luxe new fragrance, here are just some of the latest finds you can score at Target:
- Skincare Staples: Science-backed innovations from Bubble Skincare, Clean Skin Club, and DAISE offer cutting-edge formulas to elevate your skin routine.
- Dermatologist-Approved Treatments: Discover powerful solutions from Avene, Curology, and Prequel to tackle everything from acne to hydration.
- Haircare Essentials: Keep your locks healthy with products from Being Frenshe, Kristin Ess, and NEQI, or find top-tier textured haircare from Alodia and Camille Rose.
- Nail Game Strong: Get salon-quality nails at home with Dashing Diva and Olive & June’s latest collections.
- Makeup Must-Haves: Elevate your beauty look with color cosmetics from Black Opal, ColourPop, e.l.f., and NYX.
- Signature Scents: Indulge in new fragrances from Fine’ry and MIX:BAR.
- K-Beauty Favorites: Explore the best of Korean beauty with Beauty of Joseon, Round Lab, SKIN1004, Torriden, MEDIHEAL, and ma:nyo, now available at Target.
Shop Smart, Look Fabulous
Shopping for beauty has never been easier—or more exciting—at Target. In stores, special displays highlight the latest arrivals, while online, curated collections help you navigate the best new finds in one place. Target’s Beauty Studio even offers virtual try-on features for makeup, nail, and hair colors, plus personalized skincare and haircare quizzes to guide your selections.
Deals That Make Beauty Even Better
For those looking to stock up, Target is sweetening the deal. From February 22 to March 1, when you spend $30 on beauty products, you’ll receive a $5 Target gift card through Target Circle. Plus, you can shop conveniently using Target’s quick fulfillment options—Drive Up, Order Pickup, same-day delivery with Target Circle 360 on orders over $35, or free two-day shipping on thousands of items when you hit the $35 minimum.
Whether you’re a skincare fanatic, a makeup lover, or just looking for a beauty refresh, Target’s latest beauty drop is packed with must-haves for every routine. Get ready to glow!!
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