Snapchat is one of the most popular social media platforms among younger users. In fact, it’s the most popular social media among people 12-24 years old. That’s hugely important for any business that tend to market to a youthful crowd, such as ecommerce cosmetics retailers. Ecommerce makeup vendors love these six Snapchat tools because they make it easier than ever to sell beauty products.
Snapchat Memories
Part of Snapchat’s M.O. is you’re only supposed to be able to share content photographed or filmed real-time in the app. This is, however, hugely inconvenient for businesses, which don’t have the time to constantly log in to social media to engage users. This issue is solved with Snapchat Memories, which allows users to upload content to Snapchat. With this feature, you can dedicate certain blocks of your time to content creation, and post it when it makes sense to you.
Snapalytics
Collecting data is one of the best ways to boost conversions through digital media. However, it can be difficult to collect a lot of detailed metrics for social media apps like Snapchat. Snapalytics helps brands get more out of Snapchat by providing important insights into user engagement. It can also help users manage and schedule content, which takes a lot of the stress out of posting your brand’s Snapchat account. Its monthly reports will also help you more readily sell beauty products from home.
Ghostcodes
Social media influencers can help you better engage with consumers and Ghostcodes can help you connect with those influencers on Snapchat. You can search through various profiles to find the best fit. While the biggest players in influencer marketing might be too costly for small businesses, Ghostcodes has a wide variety of users. This means you should be able to find the perfect influencer to help build your brand.
Snapchat Button
The Snapchat button maker will let you create a custom Snapchat button easily. When you type your Snapchat username into a box, you’ll automatically get a nice little button you can embed onto your website. The code is provided right below the button, so you can just copy and paste it. The whole process should only take a matter of minutes. Why would you do this? The Snapchat button is a great way to give your Snapchat presence a little extra panache. It will also help people remember your makeup store’s Snapchat username, which will in turn, will make people more likely to engage with your content.
Snapcodes
Snapcodes are essentially QR codes for Snapchat. This allows brands to create a custom Snapcode that will then open the Snapchat app when someone points their phone at it. There’s a certain novelty and fun element to Snapcodes that make them appealing to people.
Geofilters
Geofilters are a great way for brands to increase engagement on Snapchat. However, your ecommerce makeup store probably doesn’t have a true physical location. So, how can you really utilize Geofilters to sell beauty products? You just have to get a bit creative. One smart way to go is to use it to promote your personal appearances, You can create a Geofilter for your brand at a fashion show, seminars and other major industry events you attend. A great way to get people to recognize your online brand, this also allows customers who may be curious to meet you to know where you can be found.
Snapchat is one of the most effective platforms for brands to engage with their customers and ecommerce makeup vendors love these six Snapchat tools. Incorporating them as part of your social media marketing strategy will help improve your cosmetics company’s visibility on the site.
