How to Use Your Business to Promote a Charity on Facebook
Social media can do wonders for any business provided you put effort into maintaining the account. It can help drive sales and turn occasional visitors into ardent fans. Using your business Facebook page, you can help virtually any charity you support even if you don’t have a lot of people following the account. It can be used to promote charities both local and abroad.
Imagery in Messages
It’s been found that messages in social media have a greater impact when they include images as opposed to plain text. It catches the eye and people are more likely to read them. When you’re promoting a charity, use an appropriate image that can capture the attention of potential readers.
Videos in Messages
Facebook is capable of including video from YouTube or directly from your recording devices such as smartphones. Videos have become incredibly popular on the social media site and are used for a wide range of purposes. Uploading your video has potential to increase awareness of the charity especially if you integrate YouTube to share your content. As YouTube has it’s own community, a single video could impact two separate social sites in one upload.
Hashtags
Although Twitter is the social hub that is renown for using hashtags to include messages in conversations, Facebook also supports the technology. When writing the material for your message, include the appropriate hashtags in order to encourage more people to join in the conversation regarding your cause. By clicking on the hashtag itself, people are capable of seeing all messages that have been marked in similar fashion.
Boosting
Facebook allows you to “boost” the messages from your business account. This is a form of advertising that allows you to fine-tune who you want to see the message. Using local demographics such as city, age and gender, you can market the charity event to specific individuals who may be more likely to help raise awareness or assist in the cause.
Call to Action Button
On the Facebook business page, you can set up a “Call to Action” button that can link directly to your website or charity event. A call-to-action is a method in which inspires people to act on the information that is provided. It’s free to use and easy to set up on your business profile page near the background image.
Facebook can be a powerful tool to generate marketing for a wide range of purposes. Most organizations such as Palmco do what they can to help those in need through a variety of processes. Involve your business today and help bring a brighter future to someone who needs help.
